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Kickstarter Best Practices Presentation + Crowdfunding Panel of Experts




-6:00pm-7pm: Networking

-7pm-8pm: Kickstarter 101 with Clarissa Redwine

-8pm-9pm: Crowdfunding Experts Panel hosted by Brian Mac Mahon, ExpertDojo


Kickstarter Presentation (7pm)

Kickstarter offers designers, makers, and engineers a unique opportunity to connect with an audience and raise funds to bring their products to life. We’ll hear from Clarissa Redwine, Kickstarter’s Design and Technology Outreach Lead for the West Coast, about best practices for crafting great campaigns and building community on Kickstarter. We’ll explore the core steps involved in planning, building, and managing a Kickstarter campaign. We’ll also discuss strategies for building community and press outreach in preparation for launch.

After attending this session, attendees will be able to:

-Develop a plan for a Kickstarter campaign

-Create an outline for a campaign story

-Identify assets to bring a product to life

-Build a plan for community and press outreach


Panel (8pm)

Spend some time hearing from some of today’s top crowdfunding experts, including Clarissa Redwine from Kickstarter, about do’s and don’ts in crowdfunding. Moderated by Brian MacMahon, founder, ExpertDojo, it is sure to be informative and highly entertaining!



Clarissa Redwine, Design and Technology Lead, Kickstarter

Clarissa Redwine is Kickstarter’s Design & Technology Outreach Lead for the west coast. She travels up and down the coast in search of innovators, creators, and makers who can leverage the powerful community and storytelling tool of Kickstarter to bring creative projects to life.

LinkedIn: https://www.linkedin.com/in/clarissaredwine/


James Little, CEO & Co-Founder, The LaunchPad Agency

A 20-year public relations and marketing veteran with experience and a love of launching startups and products in tech, video games and consumer products, James is the driving force behind LaunchPad’s strategies, out-of-the-box ideas and tactics, as well as messaging development and positioning for all of its clients. LaunchPad, which has raised millions for its clients (519% of the campaign goal), has a 92% success rate in crowdfunding in an industry that typically sees an 85% failure rate.

LinkedIn: https://www.linkedin.com/in/jameslittle814/


Shaun Arora, Managing Director, Make in LA

Shaun Arora fights for underdogs and believes that hardware startups can be built in a capital efficient manner. He is a cultural anthropologist, entrepreneur, operator, and startup investor and board member. In 2015 he spun off Make in LA from NEO Tech (a global contract manufacturer that he helped scale) to improve outcomes for hardware startups. At Make in LA, Shaun focuses on leveraging NEO Tech’s resources to support the startups, leveraging his portfolio for best practices, providing world-class programming, and building strategic partnerships for the benefit of the startups. He’s our devil’s advocate, challenging executive teams towards brilliant and uncomfortable thinking, and he can be bribed with spicy vegan food.

LinkedIn: https://www.linkedin.com/in/shaunarora/


Nardo Manaloto, CEO, Catalaize

Nardo Manaloto is a healthcare technology industry veteran with over 25 years of management experience in solving healthcare challenges using innovation, user centered design, enterprise architecture, and new technologies. He is a strategic thought leader in ecosystem development, platform design, solution concepts, systems analysis, product architecture, hybrid value chains, and applied innovations to solve complex problems using current and emerging technologies. Nardo has created crowdfunding platforms for healthcare startups and women entrepreneurs. He also looks at crowdfunding platform to identify interesting products, companies and trends.

LinkedIn: https://www.linkedin.com/in/nmanaloto/


Benjamin Ertl, Director of Business Development, Retailbound

Benjamin is the Director of Business Development at Retailbound, facilitating the education and timing of scaling up retail (and B2B) efforts for innovative consumer brands. CUJO(first AI firewall) went from pre-order to $5.5 million in retail revenue in less than two years. UpRight (posture wearable) also started from pre-orders to $750,000 after one year. Most product teams don’t have the time, money, or experience to scale revenue in retail – so Retailbound offers an as-needed team of ex-large chain retail buyers to develop, manage, and execute retail strategies faster and more affordably.

LinkedIn Profile: https://www.linkedin.com/in/benjaminertl/



Brian Mac Mahon, Founder, ExpertDojo

Brian Mac Mahon is a serial entrepreneur and investor and has owned companies in over 35 countries. He is also the owner of Expert DOJO, who are the fastest growing startup accelerator in Southern California. At Expert DOJO early stage startups receive investment, success coaching, advice, and specialist help in all areas of their business growth. Their patented 12 step accelerator is unlike any other program available and gives direct access to specialists in branding, design, business planning, product fit, strategic planning, web development, growth hacking and so much more. In 2017 Expert DOJO brought 400 companies through their startup programs and made 4 investments. They are planning to bring 2,000 companies through their program this year and make 25 investments. All you want to know about Brian is contained in his TEDx talk – https://youtu.be/Y6f7lFy0oW0

LinkedIn: https://www.linkedin.com/in/brianmacmahon2/





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