The Multiple Dimensions of Crossing the Chasm 1 Day Action Workshop on Growing & Scaling Early Stage Ventures
Tue, May 22 @
10:00 am - 5:00 pm
Expert DOJO space
UNIT 308, 395 Santa Monica place
This is a one off workshop for startups who are ready for real scale. The training is based on the global bestseller, Crossing the Chasm and you should expect to end up with a thoughtful, disciplined go-to-market action plan with a set of repeatable processes.
Crossing the Chasm provides a comprehensive framework and toolkit to enable startup companies to maintain the focus and discipline to grow their businesses to material revenues and profits. Written by acclaimed author and consultant, Geoffrey Moore, the book has sold over 3 million copies worldwide and the principles and tools have been successfully applied in over 500 use cases.
Workshops participants will have the opportunity to discuss and utilize the market proven Crossing the Chasm models, tools and processes to develop actionable programs that address the following core issues facing early stage companies:
- “How do we start our start-up to fulfill its destiny?” The challenge of assessing where your product or service will be competing in the market over the next 12 months.
- “How do we align our go-to-market strategy with our target customers?” The challenge of understanding the different buying motivations of early market customers vs. main street customers.
- “How do we differentiate ourselves from our reference competitors?” The challenge of identifying a “compelling reason to buy.”
“How do we do what we do best?” The challenge is staying focused on what’s mission critical for the success of the business.
This workshop is LIMITED TO 15 PARTICIPANTS so don’t wait to sign up NOW!
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