We are solving the problems of inefficient digital marking by brands and the growing need for content creators to further monetize and fund their digital content.
Fun / Interesting / Inspiring detail about how you got to where you are today?
Garett and I were college roommates in Boston at Northeastern University and we met our third co-founder and CTO Yahor, because our friend was at a bar and though he was cute.
What makes you different from your competition (Price, Quality, Delivery, Culture)?
Interactive video is not a new concept, but with digital viewing surpassing that of traditional TV, our ever-increasing dependence on electronics, and the explosion of digital content being created; the time is now for it to become a reality. We know this because we are not the only ones entering the market and nobody has set the gold standard for interactive video. All of our competitors provide one or more of the following negative functionalities: interruptive experiences (pausing the video when interacting with content), Distractive experiences (leaving an icon on the screen to let you know what products can be clicked on or requiring people to hit the item in a moving picture), limited information (the majority of competitors limit the service to just clothing/products), and no ability to save interested items. This is done mainly because the current competitors are all focused on low-hanging fruit (e.g. brand content and commercials) to drive immediate sales. DIFRactive’s approach aligns better with how production companies for TV and movies operate and is the only solution that ensures content and the end viewer remain the priority of the video.
Name 3 objectives you want to accomplish within the next year?
Our top three objectives for the next year, are achieving desired usage traction with the product, securing meaningful contracts with larger digital content creators, raising larger sums of money to truly get operations of the the ground.
Valuation Add: We are pre revenue and have decided to not formally set a valuation at the moment.
Company Stage: Seed Capital
Angel Investor Funding
Company Grow Last Years: In the past year we have been able to finish our product and go the market, to date since October we have been able to bring on 10 content creators. And with our latest product launch we anticipate bringing on 190 more by year end with each bringing at least 1K app users with them.
Download company pitch deck presentation.Download/View