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I help companies build leadership brands, driving loyal customers & delivering profitability. I do this through a process that builds brands consumers love. My goal is to help companies develop, monetize, & grow their brands. I've led Brand, Marketing, and Digital teams for four Fortune 500 companies (Disney, Coca-Cola, Activision, ConAgra). I've directed brand portfolio’s, coordinating globally with teams to deliver $200M+ in revenue while keeping in budget. I've driven brand extensions and packaging innovations through insights, contributing to a 90%+ increase in profits. And I've driven brands to #1 market share through portfolio management, innovation, and optimized spending.
|Linkedin profile link||https://www.linkedin.com/in/lisaperrymarketing/|
|What type of founders can you help and why||Founders needing help with their brand, marketing, and digital for their business.|
|Which areas of expertise would you like to share as a mentor?||marketing
advertising and promotion
branding and identity