Company name : BIETNIK
Company website : www.bietnik.com
Full name : Peter Bietenholz
Best email to contact you : peter@bietnik.com
Amount looking to raise : $400000
Why did you start this company? What excites you about it? : 51% of Americans will be obese by 2030. One contributing factor: 67% of gym memberships are inactive. I want to show people that a healthy lifestyle can actually be fun.
Who are the founders of the company? : Peter Bietenholz
What do you do and what's the equity split? : 100%
How many developers/engineers are there on the team? : Two advisers, one business, one fitness. I have a local team in place that stages the experiences.
Describe the problem you're solving : Make healthy living more sustainable. The model used by the health/fitness industry focuses on short term goals and treating the symptons (e.g. weight loss after the holidays) instead of changing the behavior.
How are your customers solving that problem today? : By attending our experiences.
Who are your competitors and how are you different? : Gyms/yoga studios/places of wellness in general.
Please include competitor website details. : https://www.orangetheoryfitness.com https://www.equinox.com/ https://www.yogaworks.com/
How many customers/users do you currently have? : Since late 2016 we staged 39 experiences and actively entertained 865 participants.
How do you plan to acquire customers? : Social media/influencer marketing, listings on health/fitness/lifestyle platforms, promotional events (showcases, flash mobs etc.)
What progress have you made in the last 6 months? : Increased attendance by 34%.
What are you proud of and what keeps you up at night? : Proud: 64% repeat customers Keeps me up: how to increase customer base
What steps have you taken to validate the market? : Surveyed potential and existing customers, spoken to fitness experts.
What is your revenue model or expected revenue model? : Experience passes (tickets), sponsoring, merchandise, revenue for the following ventures (MISSION 23).
What is your monthly growth rate? : 10
Why do you want to join Expert DOJO? : To learn how to run a startup more effectively, funding, access to talent.
And finally, how did you hear about this programme? : Through a friend.