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Corporate leader offering 25+ years’ success establishing new companies, transforming them into industry leaders, and positioning them for lucrative sale. History spans start-ups, mid-caps, established corporations, and entrepreneurial ventures. Built a marketing communications firm from a 1-person shop into a national practice; led a start-up AI software company through a 2nd VC capital round and orchestrated its sale; and launched a global firm, Kai Fragrance, which achieved multi-millions in annual revenue. Expertise to define marketing, branding, and operational strategy and execution. Talent for creating, reinforcing, and promoting brand consistency in a culturally-relevant, engaging manner. Strategic Vision, Planning & Execution Strategic Creative Development New Product Release Traditional Marketing Digital & Social Media Marketing Go-To-Market Strategy Brand Development Branding & Identity Marketing Rebranding & Brand Positioning Operations Management & Execution Strategic Growth Initiatives Media Production Management
|Linkedin profile link||https://www.linkedin.com/in/robrappaport|
|What type of founders can you help and why||Almost any founder hoping to start a successful business can use my help. In addition to the name, brand, and brand message, mission statement,etc. I can help with everything from operations to marketing and sales. I have founded,run and successfully exited out of 6 companies.|
|Which areas of expertise would you like to share as a mentor?||business planning
branding and identity