Scott MacDonell is the CMO and Co-Founder of BizCounsel, following his role as Senior Vice President of Marketing at ScoreBig.com. Prior to ScoreBig, Scott was the Managing Partner of Oxford Road, an advertising agency focused on new channel development for clients such as LegalZoom, ZipRecruiter, Hulu, NatureBox, Prosper, Blue Apron, and Personal Capital. For the prior 10 years, Scott was the Vice President of Marketing and Advertising at LegalZoom.com, the online leader for legal document services. Mr. MacDonell managed radio, television, print, direct mail and email campaigns, and started with LegalZoom as their Director of online and search advertising. He has worked for several advertising agencies as a media specialist on brand and direct response campaigns through TV, radio, newspaper, magazine, outdoor, online search, online display, direct mail and email, on multiple B2C and B2B clients. Mr. MacDonell is knowledgeable about online and offline advertising. Prior to LegalZoom, he was the Media Director at Citrus, an online advertising agency in Los Angeles.
|Linkedin profile link||https://www.linkedin.com/in/scottmacdonell/|
|What type of founders can you help and why||Here's when you'd want to speak with me: before you start deploying advertising dollars. I want to make sure you're site is set up to capture leads/sales, that your CRM is ready to go, and that you're not about to waste a bunch of money because you think you found the perfect targeted audience or influencer. I've run the smallest facebook campaigns to the biggest TV campaigns. I've seen it all. Most importantly, I've orchestrated successful paths to scale for several brands - and have witnessed too many paths to waste and ruin.|
|Which areas of expertise would you like to share as a mentor?||marketing
advertising and promotion