Eli Mordecai gets feedback from an investment expert about his new dating app, Parrot
Online is a ubiquitous part of the millennial experience. From Match.com to Grindr to FarmersOnly.com, there seems to be a niche site for everyone. This brings challenges to any new players entering the game, as the space is already full of successful websites that seem to run the whole market, but Eli Mordecai believes his app brings something new to the game. He hopes to join the Expert DOJO community in Santa Monica and find investment from the startup accelerator, as well as from other VC firms.
On this week’s podcast, Mordecai explains his new take on internet dating. His app, Parrot, will use a Snapchat type model with disappearing ten second videos to ensure that before even meeting in person, both parties will have seen and, to an extent, met each other. He hopes this model will significantly decrease first date regret.
Parrot, while ingenious in concept, is not without his problems. There are essentially four challenges Parrot will have to plan for in the early stages of developing his startup.
- Screening all video messages for nudity before they are sent.
- In order to ensure their consumer base can easily be safe from harassment and unwanted explicit photos or videos, they must have an automatic process to prevent such conversations within their app. Mordecai, however, is already on top of this problem with an algorithm that detects such media and prevents it from being sent.
- Watching out for other large services releasing the same dating model before Parrot has a solid share of the market.
- As explained in the podcast, marketing researchers employed at Match Group, the dating app behemoth, are already aware of the need for this type of market advancement. Should they decide to act on this knowledge, Mordecai would likely have to walk away.
- Adhering to new EU personal data rules.
- The recent General Data Protection Regulation has been “wreaking havoc” among all companies in the EU that deal with data storage. Any business hoping to do business on the continent must comply to these complicated regulations.
- Have a comprehensive marketing scheme.
- Space for new forms of online dating is tight in the market, and Parrot, as well as any new sites not already well integrated into people’s lives, must have an incredibly savvy marketing plan to fight for their piece of the pie.
To hear about Eli Mordecai’s startup and his successes and failures, go to episode #105 here, or listen to this episode of The Art of Startup War wherever you get your podcasts.