Posture Correcting Company Begins Testing Their Products With Tesla, Here Is Why You Should Do The Same

This Wednesday, ThinkHealthy began an important next step in developing their startup: they started testing their product with Tesla. 

Dr. Romina Ghassemi, the founder and CEO of the startup, is hoping these tests will prove the efficacy of their product, which aims to artificially improve the posture of the average desk worker. Her products have been featured on CNN, ABC, NBC, FOX News, and CBS News. Innovative technology such as ThinkHealthy’s posture correctors will be tested by the innovative private company Tesla – the businesses are a good match.

Expert DOJO and ThinkHealthy, both Santa Monica based companies, were united when ThinkHealthy joined the Expert DOJO startup accelerator in January of 2019 and the larger Expert DOJO startup community. Through the Expert DOJO fund, ThinkHealthy has been able to further develop its business. 

Dr. Romina Ghassemi, the founder and CEO of ThinkHealthy

Outside of pharmaceuticals, it is often not immediately obvious if you should spend time or money testing your product, and it can be especially difficult to understand how many resources should be spent on this process. The following are examples of information that is sought in product testing.

  1. Gauging product durability.   It is essential that at the very least, you know how long your product should last, and be able to compare this time with your competitors to understand if your product will be competitive in the market. Additionally, the longevity of your product should be proportionate to the price of the product and can save you from some bad reviews later if it cannot take as much wear-and-tear as would be expected for a product in your price range. 
  2. Exploring product uses. Famously, Viagra was initially a drug for high blood pressure, but testing showed that not only was it somewhat ineffective at treating hypertension, but it helped men in the study cure their ED. Thus, it entered a new, much more profitable market. This could also happen to your product during testing, and is, therefore, a good reason to spend resources on this process.
  3. Safety. We all remember when Samsung phones were recalled because they kept catching on fire. Samsung fixed this problem by increasing the rigor of its testing process to catch these flaws. BPA, a common ingredient in plastic (especially plastic water bottles) is now illegal in many states due to increased awareness of the health effects of BPA, a toxin that works the same way as DDT. Don’t let yourself become a headline, make sure your products are safe.

Based on this, your startup should be able to make an informed decision on product testing, what information it would like to gather, and how much to spend on this process.