Expert Dojo: Are You Ready For Investors


Is your start-up ready for investment at its current stage? You must be honest with yourself and not become tempted when you’re not ready. We will break down this question to see how confident you are in your business, and how prepared you are to tackle this dilemma.

Key Question 1: Is your company a Tech-Enabled Business or Service-Based Business?

    If you are doing a service-based business, you should focus on investors who really care about revenue and profits-  they won’t expect more that 5 times the return on their investment. If you are a tech-enabled business, the investors you target may expect 10 times the return on their investment or more. Before you pitch to investors, make sure you target the right investors. During an interview with Expert DOJO, Super Angel Asher Leids shared his advices about finding the right investors for startups. 

Key Question 2: Would you lend yourself money?

   You only have $5,000 in your bank and you have to pay your mortgage in 18 months or you will lose your house. Would you put that $5,000 in your business to pitch to investors? The answer depends on whether you have set up a milestone plan that can help you reduce the failure probability.

Key Question 3: Can you get your People, Process and Product right as quickly as possible?

   Companies only fail because they run out of time. And they always fail in these three categories: People, Process and Product. The right people give you good advice to help your business grow. The process is the journey the public takes toward becoming your customer. The right product brings true value.CEO & Founder of Expert DOJO Brian MacMahon shared his advice about how to avoid hiring the Wrong people for your startup.

Remember: no two investors are equal. No money is equally smart. Don’t blindly chase investment when you are not ready. It is all about strategic milestone planning and execution.

Expert Dojo: Join The Largest One on One Pitch Event in the U.S.

Over 80 of the Top Investors in the U.S. are Attending



Expert DOJO, the fastest growing startup community in Santa Monica, is hosting the Investor Festival. Starting August 29thto August 30th 2018, startups will pitch one on one for some of the biggest investors in the United States.

The Investor Festival is designed to help early-stage startup founders who have identified a very specific problem or challenge in growing their startup and could find investment to make a difference in overcoming that challenge.


This is the largest One on One Pitch Event in the United States. Over 80 of the top investors in the U.S. including Sequoia Capital, Greycroft, Rubicon, NEA, March Capital and more.


Here are two prime examples of companies who received funding through our Investor Festival:   



Zapp raised $1M through our Investor Festival earlier this year. Zapp provides a fully shared, multi-vehicle solution proven to solve last mile logistic in colleges through the U.S.




Smart CSM

Smart CSM is an easy-to-use technology to visualize and manage your building’s utilities from any device, anytime, anywhere.
They raised $1,5 M through our Investor Festival.



If you want to know more about Investor Festival CLICK HERE

Expert Dojo: Join the Ultimate Pitching Competition

Get the Chance to Win $1M in Potential Investment


Expert Dojo, the fastest growing start-up accelerator based in Santa Monica, is organizing a pitch competition for early-stage start-ups to get funded. A total cash prized investment will not exceed $1M. The individual investments will be a minimum of $50K to a maximum $500K, depending on investment needed.


“We know that start-ups need more than just money, which is why we have partnered with the top workspace, marketing, and logistics.”, said Brian Mac Mahon, the founder of Expert Dojo.


Starting July 31stthru October 31st, Expert Dojo has an Ultimate Pitching Competition for Start-ups!


Contestants from all over the world can go to Expert Dojo’s website and submit pitch video online or pitch at Tech-day and submit a video. Participants who entered the cage will also have the opportunity to be featured on Viral Hub’s TV Show.


Expert Dojo improves the success rate of early-stage start-ups through investment, foundation, showcasing, influence, and community.

Since 2014, they worked with over 500 start-ups to accelerate their growth and success. Entrepreneurs love Expert Dojo and the power of our start-up community. All entrepreneurs in their programs have agreed to support the whole community as we get stronger together.






Expert DOJO Launches “Ultimate Pitching” Championship at TechDay LA



The first round of investment to be given exclusively to TechDay exhibitors, up to $1M investments

LOS ANGELES, Sept. 18, 2018 (GLOBE NEWSWIRE) — Expert DOJO, the fastest growing startup community in Santa Monica, today announced the kickoff of their Ultimate Pitching Championship. The first round of the championship will take place exclusively at TechDay LA, the largest startup event in Silicon Beach. Expert DOJO will be investing up to $1 Million to startup companies worldwide, at least $50,000 of which is guaranteed to one TechDay exhibitor.

The Ultimate Pitching Championship, kicking off at TechDay, is designed to help startup founders who have identified a very specific problem or challenge in growing their startup, and could use the $50,000+ investment to make a significant difference in overcoming that challenge. Ideal applicants are innovative thinkers in any segment of technology who believe their products are unique, groundbreaking, and can affect positive change in their vertical.

Expert DOJO’s team of judges will choose the top innovators from the pool of applicants, and each finalist will have the chance to compete for the grand prize by showing off their products with a live demo at TechDay LA.

The number one candidate from TechDay LA’s live demo competition will compete against the number one finalist from TechDay London, to be held October 26, 2018, at The Old Billingsgate, London, England, with the final winner announced in late October.

“We are looking forward to bringing Expert DOJO’s Ultimate Pitching Championship to the TechDay series of events,” said Walter Charnizon, President of Continental Exhibitions, the owner and organizer of TechDay LA and TechDay London. “We’re excited that this year, TechDay is not only providing guidance to entrepreneurs with networking and marketing resources, we’re providing an opportunity for financial resources as well.”

“Expert DOJO believes that we must support the earliest stage startups with investment, connections, and training in order to build the greatest innovation eco-systems,” said Brian Mac Mahon, founder of Expert DOJO. “We are committed to making that happen and are thrilled to be launching this new initiative at TechDay LA.”

TechDay LA will take place on September 27, 2018 at The Reef and is the city’s biggest tech startup conference, expected to attract over 7,500 registrants, including investors, tech talent, press, and early adopters from established industry leaders and exciting new startups. The event will showcase the latest innovations from over 200 exhibitors across categories like fintech, edtech, health tech, hardware, e-commerce, and more. With Live Demos, Fireside Chats and TED-style TechDayTalks, TechDay LA has resources for everyone.

To apply for The Ultimate Pitching Championship, TechDay LA exhibitors can go to and TechDay London exhibitors can visit

To register for TechDay LA, and review the agenda, TechDayTalk speakers and more, visit

About TechDay
TechDay is the largest startup event series in the world, hosting annual shows in New York City, Los Angeles, and London. TechDay is owned and managed by Continental Exhibitions, a leading producer of business-to-business events, including trade shows, conferences, and webinars since 1984.

About Expert DOJO
Expert DOJO improves the success rate of early-stage entrepreneurs with investment, foundation, showcasing, influence, and community. Since 2014, they have worked with over 400 startups to accelerate their growth and success.

Expert Dojo: Startup Spotlight – Zebra Instant


One of Expert DOJO’s members is Zebra Instant, which is a platform that turns smartphone pictures, via Facebook messenger and text messaging, into printed photos and merchandise. Zebra Instant provides the most frictionless way to turn those special moments into gifts. Another amazing product that Zebra Instant offers are “Printbots”. Printbots provide a program to different messaging platforms for instant access to an online marketplace. With a few clicks, a client can order prints to various merchandise, ranging from phone cases to mugs to tote bags.


Anton Pereiaslavtsev, the founder of Zebra Instant, has always had a passion for photography. Anton was born and raised in Russia and moved to the states in the late 90’s. His background is in IT and business but eventually became interested in pursuing his own business. Anton also has 10 years of experience in finance.


His idea for Zebra Instant emerged from various events while traveling abroad. As a huge photography fan, he would travel and snap photos with a DSLR camera. These types of cameras tend to be big and bulky, which causes a huge inconvenience for travelers. He saw an opportunity when a merger of cell phones and photography became a thing. People were starting to use their smartphones to document their special moments on a daily basis. The convenience of snapping photos stemmed Anton into to creating a convenience in publishing prints and gifts. By sending in the photos taken on a cell phone, a user is able to publish those prints onto various merchandise, creating a custom product, which will be sure to make a huge statement.


To learn more about Zebra Instant, visit their website at

Expert DOJO’s Startup Spotlight – Healora

Expert DOJO’s Startup Spotlight – Healora

One of Expert DOJO’s members: Healora is a direct pay cash network with access to the best doctors. Healora reduces medical procedure costs by removing the middlemen. This is possible by connecting doctors and patients directly, which removes up to 70% percent of the costly administrative middle layers for patients and employers. With this program, individuals have the ability to access the best doctors from around the United States. “Healora’s Mission is to make healthcare more accessible for everyone”.

Thomas Farmer, the CEO, and founder of Healora developed this program, through a personal struggle he dealt with. In the past, Thomas suffered from a severe knee injury, which cost him a vast amount of money. After multiple doctor visits and bills, he found out that he could have handled the situation in a less costly way. These events triggered him into creating Healora, which drove him to remove third parties and to reduce the cost of healthcare. He was dedicated to providing a doctor-patient partnership, through an online platform. Healora’s fees are transaction based, and everything is 100% transparent.

Healora consists of three easy steps: finding your procedure, choosing your doctor, then reserving your price. The website is user-friendly, easy to navigate, and simplified with images. Currently, the founder, Thomas Farmer, is looking for investors with a medical background. His ideal investors are doctors, that are well connected within the medical field, with a great impact on healthcare. Currently, Healora is looking for fifteen investors, to help fund their marketing platform.

Currently, Healora is on their second phase, with 2,500 doctors connected through LinkedIn and a fully functional website. They just need investors to help fund their marketing campaigns, to take their company to the next level. For further detail on their company, check out their website at, where you can listen to podcasts pertaining to health, wellness, and pricing.

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