Expert DOJO’s Mentors

Entrepreneurs have questions and need expert advice in order to achieve success. Our mentors are experienced professionals ready to advise on product fit, branding, business plans, investor strategy, legal, sales, leadership, marketing strategy, fiscal responsibility and much more. Mentors are available up to four times per month to schedule 30 minute strategy sessions to solve problems within their area of specialization. Let us give you the support you need to succeed!


Daniel Hartman
business planning
business strategy
business development
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Rob Rappaport
business planning
business strategy
branding and identity
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Demosthenes Armeniades
law and legal
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Marieme Sane
product development
manufacturing
procurement and vendors
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Hilary Bendon
human resources
employee management
employee training
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Eli Eisenberg
accounting and finance
budgeting
cash flow
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Rico Montanez
marketing
advertising and promotion
branding and identity

After graduating with honors from Purdue University, he was recruited by the amazing company State Farm Ins. to be, at the time, the youngest person ever hired into the agency recruiter role, moved to Los Angeles and continued his education in film and media. With State Farm, he had the privilege of mentoring under some of the most passionate and experienced industry leaders. As the youngest person, he had to prove his grit and out of the box thinking next to decades of experience. He was lucky that their culture was one of support, continued development, and mutual growth. This would help shape his approach to and passion for relationship building and would also influence how he did business as a whole. After spending ten years with State Farm Ins. helping individuals realize their dreams of starting their own business and developing the strategies to grow that business. It was time for him to pursue his own passions. In his new role as head of business development at the marketing agency Lure, he is now able to use his decade of business development experience in conjunction with his extensive media education to uncover the marketing gaps brands may have in their current strategies and develop creative and dynamic ways to help close those gaps propelling their current business to the next level. Connecting brands to their people. He continues to expand his network with beneficial relationships built on a foundation of trust and support. Leading by example and always striving for excellence.

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Lloyed Lobo
accounting and finance
marketing
sales
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Scott MacDonell
marketing
advertising and promotion
market research
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Kelly Lefkowitz
accounting and finance
business planning
business strategy
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Simin Haik
leadership
process improvement
technology and internet
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Vishal Arora
business strategy
growth and development
managing technology
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Kim Chansky
planning and goal setting
marketing
product development
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Chris Wise
cash flow
growth and development
planning and goal setting
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Pez Elias
business strategy
web marketing
e commerce

I am an e-Commerce Business Consultant with over 15 years of experience in the online selling world. I assist small to medium-sized businesses to start or improve an online business. I have helped several online resellers grow their businesses by developing an online strategy to sell on online, including on Amazon, eBay or any other marketplace. My education and work experience in e-Commerce and technology is very wide and deep. I have an undergraduate degree from the University of Southern California (USC) and a Masters degree from Yale University. I started my career by working in the management consulting industry for several years. I then left to open up my own e-Commerce company where we have generated millions of dollars in revenue throughout the years. I now want to help other entrepreneurs succeed in their businesses. After years in the e-commerce industry I have gained a tremendous amount of experience through my successes and from my mistakes. I really enjoy using my knowledge to assist other online retailers with their pressing business issues. I do my best to share what I know about useful technologies and what it takes to run a successful business. I share the best strategies I have used in my own business to succeed as well as the steps you should take to avoid making some of the same mistakes I made. I will also discuss some of the tools I use on a daily basis to run my operations. Hopefully you will benefit from this information and will use it to build your own successful businesses.

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Per Sjofors
business planning
market research
pricing
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Deirdre Haney
financial planning
business planning
fundraising
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