This week, host Brian Mac Mahon speaks with CEO, Wael Abou ElElla.

In this episode, Brian and Wael talk about what Matwaffar means, their growth strategy, their focus areas, and their promise to investors.

What is Matwaffar?

Matwaffar is Egypt’s first internet mall, find your desired product with the lowest price in one click. They are a multi-channel platform and the preferred hub for e-Commerce. Their simple promise to their customers is, “If there is a better deal, we will get it for you.” Matwaffar offers online shopping through their website, mobile app, and very soon, their very own Chrome extension.

Matwaffar currently has more than 20,000 products on sale on their website, many of which are from top global brands. “We are very proud to say that we offer price history, price drop alerts, customer reviews, and expert reviews – which is among the very first in the MENA region.” says Wael.

Top 5 favorite moments:

10:49 – How do you create a simple but efficient business model?

12:14 – Matwaffar has had over 12,000 users signed up during their launch.

19:02 – What is Matwaffar’s growth strategy?

21:40 – Matwaffar’s promise to investors.

25:19 – What does the name “Matwaffar” mean?

Additional Info: – Wael Abou ElElla email address – Matwaffar website